Now into our 4th edition - 2011/2012 edition
Powerful marketing is essential for any independent dealer trying to compete with larger competitors in the market place.
Both the Office Active and Office Club catalogue are designed around the needs of your customer.
Customers require a catalogue that is user friendly, allowing product selection which is categorised where competing product can be compared and assessed. The catalogue is divided into major categories which are colour coded for easy reference. These categories and colours follow through to your website, ensuring your customer experiences a consistent look and feel. The catalogues are professionally produced and the cost of the catalogue is included in your monthly fee.
Catalogues will be produced once a year for members. The target date is September / October of each year. Catalogues are all unpriced. No priced versions of the catalogue are available to members and you are encouraged to set your own pricing. Customers can always refer to your pricing on the website as it is impossible to commit to a firm price in a printed catalogues due to the continual price fluctuations of products.
The 2011/2012 edition has 168 pages of Office Products including all the essentials, as well as many nice to have items which generate up sell within your business.
The Office Active catalogue can be personalised with your own catalogue cover or members may opt for a generic version. There is a cost attached to the personalised covers which is covered in the summary.